The user could want the ratio anlalysis to make an informed decision based on the profitability, liquidity, gearing and investment returns of an organisation.
For Example:
Take note that most measures will not mean much on their own, and can only be useful when compared with something. This comparison could be against previous years of the same company, with those of similar company or against industry averages.
Comparison Example:
EPS=Earnings for distribution to equity/Number of shares in issue and ranking for dividend
Things to note: